Baby swing

Benefits: ✅

• 👶 High-value item that allows for better profit margins compared to smaller baby accessories
• 💤 Solves a major pain point for parents (soothing fussy babies, giving parents hands-free time)
• 🎁 Popular gift item for baby showers and new parents, especially from grandparents
• 🏠 Essential baby gear that many parents consider a must-have for the first year
• ⭐ Strong emotional appeal - parents are willing to invest in products that help calm their babies
• 📱 Great for social media marketing with cute baby content and parent testimonials
• 🔄 Can create product bundles with other baby items to increase average order value

Negatives: ⚠️

• 📦 Large and heavy item means significantly higher shipping costs, which can impact margins or deter customers
• 💸 Higher price point may require more convincing and detailed product information to convert sales
• 🔧 Potential for assembly issues or customer questions requiring detailed instructions and support
• ↩️ Returns are expensive and complicated due to size, and can happen if product doesn't work as expected
• ⚡ Safety concerns are critical - requires clear safety information and compliance with regulations
• 📊 Limited usage window (typically 0-6 months or until baby can sit up), so customers may hesitate on the investment
• 🏪 Very competitive market with established brands that parents trust
• 🔋 If battery-operated or electric, adds complexity for potential technical issues and customer support